Corporate Guidelines

I.  PURPOSE

Long-term and sustainable creation of values in the international marketing of chemicals.

II.  IDENTITY

  1. We are an international marketing organization in the field of chemicals, focussing on national and international distribution. We perform extensive services for our business partners.
      
  2. We are top of the class in our product groups.
     
  3. We pay the most careful attention to our customers and suppliers. We act fairly, openly, flexibly, quickly and reliably.
     
  4. We are a family-owned company.
    Shareholders and employees are equally committed to maintaining our independence.
     
  5. We are performance and future-oriented and have traditional values.
     
  6. We believe in social responsibility towards our employees and our community.
     
  7. We think long-term and aim for constant and sustainable expansion of our business.
     
  8. We act at all levels in accordance with the highest quality standards. It is our aim to convince through top performance.
     
  9. We handle chemical raw materials with Responsible Care to protect mankind and the environment.
     
  10. We are profit-oriented and cost-conscious, and our performance is controlled by financial indicators.

III. DESTINY

"Open to the future"

We grow organically through the expansion of our strengths and our sustained focus and specialisation in our product groups and markets.

We thereby accept the challenge of carrying out the required adjustment of our marketing structures and processes in the face of the increasing complexity of our various business areas.